Ranking on Casino and betting sites is very difficult, especially because of the geographical restrictions. If you are looking to secure ranking on this page, you also need to understand what makes this niche different than the rest. Many U.S states and countries have completely banned online betting games.
Moreover, search engine result pages are very conservative about people trying to trick the algorithm to promote any content related to online gambling and casinos. With the right SEO strategies, you can penetrate this niche and rank higher on SERPs.
Here are some strategies that can help you develop your SEO game in this niche.
1. Keyword Research
SEO is all about keyword research. You need to befriend tools like SEMRush, Ahrefs, and Google analytics to help find the right keywords for a better and realistic ranking possibility.
If you are a beginner, you should probably not focus on keywords like “betting” or “casino.” Instead, aim for the low-hanging keywords. Focus on long-tailored keywords instead of overcrowded markets. Long-tailored keywords will attract the target audience you are looking for.
Customer preferences keep changing due to changes in trends, and new businesses may enter the industry. You need to keep up with the trends and race to rank for the top keywords in the business. Remember that online searches are volatile in nature. The competition is intense, especially if you are looking to rank on popular search engines, such as Google and Bing.
Always try to use keywords naturally. It is understandable that the nature of gambling might make search engines like Google conservative and suspicious of their intentions. Make sure that you do not stuff keywords unnecessarily. Google will understand keyword stuffing in an instant and probably not rank you higher on its SERPs. Do not stuff backlinks; keep it natural, add brand names and naked URLs when possible.
2. Be consistent
Having a content plan for your online casino website may keep you organized with your SEO strategy. Once you secure a rank on the search results, you will have to be consistent by adding fresh blogs and articles to maintain your position on the search pages.
A content plan will give a sense of continuity to your page. You don’t have to worry about having resources for new articles or posts every day. Just make sure that your website looks up-to-date and relevant. Try and keep bringing new information to catch your reader’s attention and keep them hooked.
3. Optimize your content
Everything is constantly changing in the gambling world with respect to changes and new trends. This makes gambling a very complicated and complex niche to penetrate. However, you can make SERPs crawl your website and notice how you optimize your website by updating it with new information. Once approved by SERPs, your website will get a boost in rankings.
Take the example of sports betting sites, they work according to the changing nature of all the sports around the world and they need to be constantly updated on all tournaments and matches.
You need to optimize your site and content so that they can adapt to the rapid changes. Update and use the right keywords to optimize the chance of ranking high on many search engines. The best way is to limit each page to one or two keywords to have a better chance of ranking for a mixture of different searches.
4. Do not neglect reviews
Online reviews and testimonials should be a significant part of your SEO strategy; they also have a big impact on your site’s conversion rate. The importance of user reviews on your websites distinguishes online casinos and gambling from other niches. Reviews help consumers decide. Reviews also dictate the consumer’s decision between two brands.
Make reviews and testimonials of your business visible on your homepage to testify and prove the quality of your service. Reviews also help build trust and make you look more reliable in front of your consumers. It will help you as well to understand what changes you need to make to satisfy your clients.
5. Focus on KPIs and improve CPR
The two main tools that help determine how your website is doing are CPR (Content Performance Rate) and KPI (Key Performance Indicators). CPR measures the quality of content on your website, and KPI addresses other issues that are non-related but determine the content, such as bounce rate, traffic, and conversion. Whereas CPR works with meta-descriptions, the hierarchy of titles, alt-text images, KPI’s main concern is numbers and stats to help track the efficiency of your website.
Content is the prime source of CPR and KPI and is indispensable. You need these tools and indicators to understand how your content is being perceived by the audience and the SERPs, and what you can do to improve.
6. Make your website accessible to SERPs
The most important step before you go on with any of the steps mentioned above is to make sure that your website is accessible to be indexed by the search engines.
Google search engines will take time to index a new website. Although with a few strategic steps, you can get your website indexed quickly.
The first step is to update your “Contacts” and “Above us” pages. Search engines will be reassured that you are not a robot and your website is legitimate if you have your contacts and professional info on your website.
Secondly, position your website into an authority page that is a part of Google search results. You can find some website you know that gets a significant amount of traffic and use it to backlink. Backlinking a renowned and popular website will add credibility to your website, and you will be indexed faster.
The last step is to use tools like Google Analytics and Google Search Console Tools. You can easily know how many people visit your website, or when was the last time someone visited your website by the crawl analysis functionality of these tools.
Gaming
The second niche we are going to share strategies for is the gaming niche. Over the pandemic, many people are getting back to online gaming, which has made it one of the most popular forms of media. New generation interactive games have become a staple in every household. As a result, the gaming niche gets a good amount of search queries every day.
In order to make it big in this niche, you need to come with a strategic SEO plan that aims to penetrate search engine results. SEO strategies for gaming differ from the rest of the other niches, and one needs a good amount of research and analysis to hit that sweet spot
Gaming is a highly competitive niche, here we have some SEO strategies to help you make it big.
1. Choose a gaming site
There are hundreds of different gaming genres with different elements and different system requirements. Therefore, it is necessary that you research and decide on a genre to build your gaming site. For example, you can choose to be a sports gaming site or a card gaming site.
Once you are past this step, you need to start working on your gaming-related content. You can set up the stage for SEO by including gaming-related content like rulebooks, portals, gaming blogs, and much more. People in the gaming community are very particular and sure about the type of gaming content they want. Once you know your audience, you can curate content to capture their attention.
2. Optimize your website and administer SEO audits
Focus on accessing technical SEO audit services in order to curate an immaculate gaming website. In order to find areas where your gaming sites are being visited, you need to conduct a thorough technical audit of your gaming website. The audit process may help you in understanding many elements that can, in turn, prove detrimental for determining the ranking of your gaming site. For example, the audit can help you find broken links, outdated keywords, and other elements that may be affecting your website from getting ranked on search engines. The audit process can help you detect and determine this. Moreover, consider periodic optimization to increase traffic to your gaming site.
3. Curate engaging blog and video content
As a part of your SEO strategy, you should also consider leveraging different types of content to engage with your target audience. The gaming community is always looking to have healthy discussions where fellow gamers discuss their favorite games and ask for help within the community.
Streaming has gained popularity by establishing itself as the most popular form of gaming content. You can create original streaming videos and tutorials that discuss the reaction videos, tricks, reviews, etc., and use them to increase traffic on your gaming website. You can also consider curating gaming blogs for a particular genre. You might have come across gaming portals and forums that always have an active gaming community ready to start engaging conversations to publish. SEO in this niche mainly revolves around exploring opportunities like videos and blogs and using them to get noticed by SERPs. Undoubtedly, videos and blogs are the most consumed form of media to engage an audience and a medium to attract organic traffic.
Add character and personality to your written content to make it more attractive and interesting enough to pull viewers in. Come up with relevant articles that resonate better with your audience.
4. Build backlinks by visiting gaming forums
As discussed, earlier gaming forums and portals are very active and popular on the internet. These portals and forums provide gamers a platform to delve deep into interesting conversations related to the gaming industry.
Reddit, Gamefaqs, and NeoGAF are some of the most-known gaming platforms for interaction. You can utilize these forums to create backlinks that draw gamers to visit your site. Create content that is relevant to their discussion and instantly boost traffic on your website through backlinks. Gamers are always drawn to content related to their favorite game or genres and are always looking to discover websites that fulfill their gaming passion.
5. Analyze your competition
The main feature of SEO is to help you get ahead of your competitors. It is suggested that you conduct a meticulous and thorough computer analysis to gain an edge over your competitors. Moreover, by conducting a competitor analysis, you can gain valuable insights into how they function or what areas are they targeting and excelling at. Knowing their strategies will provide you with more ideas to plan out your own SEO strategy. You can also find their weak spots and leverage them to get ahead of them and get substantial momentum in areas where they are lagging through a competitor analysis. This can provide you with a significant head start over your competitors.
6. Social media for SEO
Social media has become one of the leading ways to secure an audience. You can also interact with your audience with the help of messages and comments on leading social media sites. For example, Facebook has become popular among gamers since you can track your likes, shares, views, and comments regularly.
Start a Facebook page for your gaming site to increase internet traffic and increase your audience. Gamers are also active on Twitter to receive updates. You can use Twitter and create viral content with the use of hashtags. It would help if you had an active online presence to target your audience and catch their eye.
Gaming has gained popularity and is definitely here to stay.
To conclude, Gaming and Casinos are some of the most difficult but profitable SEO niches. Gamers are looking for gaming sites and gaming-related content every day. With the right SEO strategies, you can definitely boost your online presence with these niches. With the above SEO strategies, you will be able to rank higher on SERPs and get noticed by search engines.
Feel free to reach us for your online gambling and I-gaming SEO!